The Brief – Asia’s number one ranked professional golfer, Thongchai Jaidee of Thailand, required an identity for his family run chain of traditional Thai restaurants in his home country.   The Solution – As an instantly recognised celebrity in Thailand, famed for his down to earth nature, the identity for the restaurants use a caricature […]

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The Brief – The British Breadcrumb Processing Company was established to supply various grades of breadcrumb to food manufacturers throughout the UK. We were asked to create a simple and unique identity to represent the company and prepare design templates for the packaging of its B2B products.   The Solution – The main processing element […]

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The Brief – Public relations campaign fronted by television personality Gloria Hunniford, funded by pharmaceutical company Lilly. The brief was to create an engaging identity and series of information literature to appeal to a female audience about the effects of the menopause and constructive advice on how best manage this change.   The Solution – […]

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The Brief – Create an identity to promote a new annual golf tournament where pairs of brothers join together to play a professionally run event on some of the finest Scottish Links courses including St Andrews & Kingsbarns.   The Solution – The integrated B’s symbolising the joining of brothers as a team created as […]

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The Brief – Create a name and new brand identity for sports rehabilitation business that predominantly serves the students of St Andrews University and visiting golfers.   The Solution – The acronym START is intended to have positive connotations associated with both mobility and the beginning of the rehabilitation journey. The visual aspect of the […]

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BREADALBANE TOURIST BOARD

  • BREADALBANE TOURIST BOARD
  • BREADALBANE TOURIST BOARD
  • BREADALBANE TOURIST BOARD

Brand development for an outdoor tourism destination located in the heart of Scotland. The new symbol to represent Breadalbane takes its inspiration from the environment of the highlands. From mysterious and ancient stone cup rings to trees and wetlands formed over thousands of years.

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  • FORM LINK PRINT MANAGEMENT
  • FORM LINK PRINT MANAGEMENT
  • FORM LINK PRINT MANAGEMENT
  • FORM LINK PRINT MANAGEMENT
  • FORM LINK PRINT MANAGEMENT

Project Overview – Greybridge were commissioned to create a new identity and marketing strategy to help St Andrews based print management company Formlink differentiate itself from the thousands of competitors who were offering a similar print purchasing service. Aside from the standard brand identity guidelines, the identity was implemented over all areas of branding including […]

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CONNOISSEUR GOLF

  • CONNOISSEUR GOLF
  • CONNOISSEUR GOLF
  • CONNOISSEUR GOLF
  • CONNOISSEUR GOLF
  • CONNOISSEUR GOLF

Project Overview – Based in St Andrews, Scotland, the spiritual home of golf, luxury golf tour operators commissioned Greybridge to help clarify its brand positioning and developed a series of promotional materials to reflect the prestige of its brand. A clarification of its corporate identity and guidelines was developed allongside a new internet presence, promotional […]

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  • PARK RUN
  • PARK RUN

Project Overview – Weekly, 5km, timed, free running for all. parkruns are friendly events organised by fantastic local volunteers. The project included brand and identity development from logo generation and style guides through to apparel, website development and video production.

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  • BLUE BEAR PRODUCTION / BRIDGE PHOTOGRAPHIC
  • BLUE BEAR PRODUCTION / BRIDGE PHOTOGRAPHIC
  • BLUE BEAR PRODUCTION / BRIDGE PHOTOGRAPHIC
  • BLUE BEAR PRODUCTION / BRIDGE PHOTOGRAPHIC
  • BLUE BEAR PRODUCTION / BRIDGE PHOTOGRAPHIC

The Brief – Sister companies Blue Bear Production and Bridge Photographic wanted to create a new identity to help demonstrate the close links between the disciplines.   The Solution – The identities and sites are intended to refelect the agencies young, dynamic ethos. A “less is more” approach to the site design allows the production […]

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  • THE ALBION
  • THE ALBION
  • THE ALBION
  • THE ALBION
  • THE ALBION

The Brief – The Albion, situated in Barnsbury, Islington, produces some of the best Pub food in London but lacked any sort of brand identity.   The Solution – We created an identity to reflect the of quality and traditional nature of its food and decor. All material was printed on uncoated paper stocks, colours working […]

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  • THE MISSING INGREDIENT
  • THE MISSING INGREDIENT
  • THE MISSING INGREDIENT
  • THE MISSING INGREDIENT
  • THE MISSING INGREDIENT

The Brief – Startup PR and market research agency “The Missing Ingredient” who specialise in consumer food brands asked us to create a distinct corporate identity and implement its key messages through digital and printed media.   The Solution – The subtle typographic solution plays with the missing ‘i’ with the styling of the identity […]

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  • TO BE BOND
  • TO BE BOND
  • TO BE BOND
  • TO BE BOND

The Brief – To Be Bond is a British events company, who offer a unique role play experience, targeted at wealthy men looking to live life as James Bond for 24 hours. To Be Bond jetset their customers around Europe on a bespoke mission doing all the things you would expect of James Bond; jumping […]

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  • ERMYN LODGE
  • ERMYN LODGE
  • ERMYN LODGE
  • ERMYN LODGE
  • ERMYN LODGE

Project Overview – Ermyn Lodge were looking for a fresh new identity for their stud farm in Epsom. It seemed like a natural solution to include the ‘winners post’ as the key mark in the solution. The project included the art direction of photography, design of all marketing materials and a fully content managed website.

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  • THE GRANGE INN RESTAURANT
  • THE GRANGE INN RESTAURANT
  • THE GRANGE INN RESTAURANT

The Brief – Create an identity for a 5 star fine dining restaurant for The Grange, located in a 17th century converted farmhouse with wonderful views overlooking the royal & ancient town of St Andrews and its harbour.   The Solution – The farmland surrounding the stunning property is home to a variety of wildlife […]

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  • NAHM-JIM THAI RESTAURANT
  • NAHM-JIM THAI RESTAURANT
  • NAHM-JIM THAI RESTAURANT
  • NAHM-JIM THAI RESTAURANT
  • NAHM-JIM THAI RESTAURANT

The Brief – Create a unique identity for an up market, contemporary Thai restaurant, including the interior design and application of the identity to all materials including menus, signage, advertising and website.   The Solution – The flavours of the dishes at Nahm-Jim are authentic and traditional with all key ingredients flown in weekly from […]

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  • THE ST ANDREWS GOLF CLUB
  • THE ST ANDREWS GOLF CLUB
  • THE ST ANDREWS GOLF CLUB
  • THE ST ANDREWS GOLF CLUB

The Brief – Established in 1843, The St Andrews Golf Club is one of the most historic golf clubs in the world with its clubhouse overlooking the 18th green of the Old Course, home of the Open Championship. The club crest had not changed for almost 100 years but during this time had seen a […]

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  • NIKE – GIRLS IN SPORT
  • NIKE – GIRLS IN SPORT
  • NIKE – GIRLS IN SPORT
  • NIKE – GIRLS IN SPORT

The Brief – Create an identity to be used in a national UK based campaign to encourage the active participation in sport by teenage girls.   The Solution – A sporty and youthful identity using a muted palette of feminine colours together with the Nike swoosh. The campaign also used a series of engaging photographic […]

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  • ROWALLAN CASTLE GOLF COURSE
  • ROWALLAN CASTLE GOLF COURSE
  • ROWALLAN CASTLE GOLF COURSE

The Brief – Create a new brand identity for Rowallan Castle, the first golf course designed by former Ryder Cup Captain Colin Montgomery in his native Scotland.   The Solution – Rather than use the more predictable iconography associated with the Castle housed on the grounds, the identity and crest uses an image of a […]

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  • THONGCHAI JAIDEE BRAND IDENTITY
  • THONGCHAI JAIDEE BRAND IDENTITY

The Brief – Asia’s number one ranked professional golfer, Thongchai Jaidee of Thailand, asked us to create an identity for his own brand of golf apparel and newly formed golf academy near Bangkok. As a former paratrooper and proud patriot, the Jaidee identity uses a monogram of his initials integrated to represent the Thai national […]

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CHELSEA FOOTBALL CLUB

  • CHELSEA FOOTBALL CLUB
  • CHELSEA FOOTBALL CLUB
  • CHELSEA FOOTBALL CLUB
  • CHELSEA FOOTBALL CLUB
  • CHELSEA FOOTBALL CLUB

The Brief – Under new ownership with substantial resources, the directors had ambitious plans to develop all aspects of the business and build a global sports brand. The existing identity was illegible, dated and inconsistent in its application with no clear guidance for usage or objectives.   The Solution – A completely new identity with […]

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  • MASON WILLIAMS PR
  • MASON WILLIAMS PR
  • MASON WILLIAMS PR

Identity work plus website design and development for Mason Williams, one of UK’s leading independent consumer PR agencies. Identity work involved a re-fresh of their current logo and style guide design. Web work included the design and build of a site using the WordPress CMS platform which allows for staff blogs, case studies, custom YouTube video implementation (with video sliders), integrated twitter feeds and newsletter management.

Mason Williams
www.mason-williams.co.uk

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SWAN – YAMAHA BSB TEAM

  • SWAN – YAMAHA BSB TEAM
  • SWAN – YAMAHA BSB TEAM
  • SWAN – YAMAHA BSB TEAM
  • SWAN – YAMAHA BSB TEAM
  • SWAN – YAMAHA BSB TEAM

Swan approached us to create the branding and livery collateral for their British Super Bike Racing Team. This included designs for the race bikes, rider leathers, team apparel, race trailers, pit garage, hospitality unit and website among many other items. The 2011 British SuperBike Season was the perfect year as they had a terrific season, winning the championship. Tommy Hill was crowned champion by 0.006 seconds after a thrilling last lap scrap.

Photography courtesy of Tim Keeton


Swan Yamaha
www.swanyamaha.co.uk

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