Overview
The Brief
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Create a new brand identity for Rowallan Castle, the first golf course designed by former Ryder Cup Captain Colin Montgomery in his native Scotland.
The Solution
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Rather than use the more predictable iconography associated with the Castle housed on the grounds, the identity and crest uses an image of a highland cow, two of which can be seen roaming the adjoining land, kept as pets by the charismatic and somewhat eccentric owner and founder of the project Niall Campbell.
The identity deliberately reflects the individuality of the golf club and its fabulous setting where the emphasis is on quality and attention to detail and lack of pretense or snobbery associated with some golf clubs.
- Categories BRAND IDENTITY, WEB & DIGITAL