Overview
The Brief
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Under new ownership with substantial resources, the directors had ambitious plans to develop all aspects of the business and build a global sports brand.
The existing identity was illegible, dated and inconsistent in its application with no clear guidance for usage or objectives.
The Solution
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A completely new identity with a cohesive brand strategy was required to help manage this transformation.
At the centre of the identity, the new club badge was designed to reflect the clubs history, as a modernised version of its original crest using the lion rampant from the Earl of Cadogan’s coat of arms (the original site of the club’s stadium).
- Categories BRAND IDENTITY
