Overview
The Brief
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Create a unique identity for an up market, contemporary Thai restaurant, including the interior design and application of the identity to all materials including menus, signage, advertising and website.
The Solution
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The flavours of the dishes at Nahm-Jim are authentic and traditional with all key ingredients flown in weekly from Thailand. The presentation of the dishes however is a combination of classical and contemporary and both the identity and interior is designed to reflect this.
A strong emphasis on people is seen via a series of reportage style photographs of members of staff going about their daily work where a sense of fun and action are always evident.
The restaurant went on to be voted best Thai in UK by The Sunday Times in 2008 and starred in Gordon Ramsay’s Best Restaurant television series winning Best Thai in 2010.
