Overview
The Brief
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Asia’s number one ranked professional golfer, Thongchai Jaidee of Thailand, required an identity for his family run chain of traditional Thai restaurants in his home country.
The Solution
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As an instantly recognised celebrity in Thailand, famed for his down to earth nature, the identity for the restaurants use a caricature of Thongchai dressed in chef’s whites (it’s not unusual to see him in the kitchen when not touring as he has a strong passion and pride for his national cuisine).
The typographic element of the solution reflects the spicy nature of the food and is used on its own when reproduction restrictions have to be considered.
- Categories BRAND IDENTITY
