Overview
The Brief
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Startup PR and market research agency “The Missing Ingredient” who specialise in consumer food brands asked us to create a distinct corporate identity and implement its key messages through digital and printed media.
The Solution
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The subtle typographic solution plays with the missing ‘i’ with the styling of the identity designed to reflect the contemporary nature of the business whilst also retaining traditional principles. Because of the wide range of client’s brands it was also important not to appear niche.
- Categories BRAND IDENTITY, DESIGN FOR PRINT, WEB & DIGITAL