Overview
Project Overview
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Weber Shadwick approached us to brand a white Mercedes E Class Estate for a forthcoming campaign for Exxon Mobil.
The campaign involved automotive enthusiast James Martin touring the UK searching to find Britain’s best and worst roads in the specially kitted-out Mobil 1 car (using state-of-the-art tracking technology) and reporting back with the results.
Once the tour was over, a report was needed to document the findings including data graphs showing James’ stress and heart levels, as well as his day-to-day assessment of the roads.
For more details on the campaign go to the Mobil 1 UK website to find out more about James’ Mobil 1 Mission.
- Categories DESIGN FOR PRINT, PR CAMPAIGNS, WEB & DIGITAL
